Water Babies
&
Four Squares
We've worked with Water Babies for years, and over that time we've come to realise that our businesses have a lot in common. We both believe that relationships matter, people come first, and doing the right thing is usually the right way to do business.
More recently, myself and several members of the Four Squares team have become parents. Experiencing those early months of parenthood gave us a whole new appreciation for the role you play in supporting families with building confidence in the water. My own 2 year old regards water with open hostility, and my thoughts go out to the Devon Franchise, who will be meeting him shortly!
So, rather than simply being the people who look after the technology behind the scenes, we wanted to do something directly for the franchise network too.
That's why we've put together a range of exclusive discounts, offers and free technical advice sessions available only to Water Babies franchisees.
Think of it as a small thank you from one team to another.
Matt Gifford
Managing Director of Four Squares
Comprehensive IT Support
Square Two
£39.99 £19.99
Per User, Per Month, Proactive IT support that keeps your business running smoothly.
As part of this programme, Water Babies franchisees can access our popular Square Two support package at 50% off the standard price.
You'll receive all the usual benefits of Square Two, including access to our friendly UK-based support team, proactive monitoring, security tooling, and day-to-day technical assistance.
The biggest advantage, however, is simplicity.
Because we already work closely with the Water Babies technology team, if an issue involves Head Office systems or services, we'll liaise directly with them, or hand it over to them. Likewise, if their team identifies an issue that sits with us, they'll come straight to us.
No bouncing between suppliers. No repeating yourself. No trying to work out whose responsibility it is.
Just one point of contact and two teams working together to get things resolved as quickly as possible.
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Advanced Antivirus & Endpoint Detection and Response (EDR)
Continuous protection against malware, ransomware, and emerging threats, with intelligent detection and rapid response to suspicious activity.Automated Patch Management
Operating systems and third-party applications are kept up to date automatically, closing security vulnerabilities without interrupting users.Automated Issue Resolution
Routine problems (performance, disk usage, service failures) are detected and remediated automatically where possible, reducing downtime and user disruption.
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Device Backups
Critical workstation data is securely backed up, ensuring rapid recovery in the event of hardware failure, loss, or ransomware incidents.
Microsoft 365 Backup
Protection for Exchange Online, SharePoint, OneDrive, and Teams data, safeguarding against accidental deletion, retention gaps, or malicious activity beyond Microsoft’s native recovery limits.on
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Advanced Email Security
Protection against phishing, spoofing, malware, and business email compromise, helping keep your users and data safe.Branded Email Signatures
Centrally managed, professional email signatures applied consistently across the organisation, supporting brand consistency and marketing campaigns.
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Business Hours Helpdesk (9:00 – 17:30)
Responsive support for your users, backed by a fully managed and monitored IT environment.User & Endpoint Management
Ongoing administration of devices, users, and policies to maintain security, compliance, and performance.
Reduced-Cost Microsoft Licensing
As a Water Babies franchisee, you can purchase Microsoft 365 licences through Four Squares at up to 17% below Microsoft's advertised retail pricing.
Your licences are provisioned directly into your existing Water Babies account, meaning everything stays in one place. One login, one identity, and no separate Microsoft tenant to manage.
Already buying Microsoft 365 elsewhere? No problem.
You can switch your licensing to Four Squares without changing your Microsoft account, losing data, or incurring any transfer fees or penalties from Microsoft. We'll handle the migration for you free of charge and ensure the process is as smooth as possible.
Simple pricing, a single Microsoft account, and support from a team that already understands the Water Babies environment.
Free Technical Advice, Whenever You Need It
One of the benefits we're most excited about is also the simplest.
As a Water Babies franchisee, you can book time directly with our technical team completely free of charge. No limits, no quotas, and no obligation to buy anything. Whether you've got a question about Microsoft 365, you're considering a technology purchase, you're reviewing cyber security, or you're simply wondering if something you're being told by an existing supplier makes sense, we're happy to help.
Speak Directly to an Engineer
When you book a technical advice session, you'll be speaking to a technical person.
- Not a salesperson pretending to be technical.
- Not a business development manager working through a script.
- Not someone trying to book a second meeting.
An engineer from our support or technical services desks.
The same teams that support Water Babies behind the scenes, helping solve technology problems every day.
No Sales Pitch. Ever.
Let's be honest. We've all booked a "free consultation" before, only to find ourselves trapped in a 45-minute sales presentation. We hate those. That's not what this is.
Our technical advice sessions exist to help franchisees make informed decisions, whether that's about Microsoft 365, cyber security, devices, connectivity, backups, printers, Wi-Fi, AI tools, or anything else technology-related.
If the best advice is "don't spend any money", we'll tell you that too.
Use It As Often As You Need
Need a second opinion before renewing a supplier contract?
Got questions about Copilot or Microsoft 365 licensing?
Not sure whether a laptop recommendation is any good?
Want someone to explain something technical in plain English?
Simply book a session to the right of the page here. There's no limit to how many times you can use the service.
Book Your Free Technical Advice Session
Simply click the button below to book a time directly with one of our engineers.
No sales process. No obligation. No pressure.
Just straightforward, honest technical advice from people who genuinely enjoy helping.
Think of us as an extension of the Water Babies technology team, available whenever you need a second pair of eyes.
Typical Topics We Help With
Microsoft 365 licensing and features
Microsoft Copilot and AI tools
Cyber security and Cyber Essentials
Laptops, monitors and hardware purchases
Printers and office technology
Wi-Fi and connectivity issues
Backup and business continuity
Working from home setups
Supplier and technology reviews
General IT questions and troubleshooting
Hardware Discounts
As part of this programme, every Water Babies franchisee receives: 10% OFF EVERYTHING - Simply use discount code at checkout on store.four-squares.co.uk
Discount Code
WATERBABIES2026
Technology isn't just Microsoft licences.
Whether you're replacing an ageing laptop, setting up a new team member, upgrading your home office, or looking for the latest business technology, our online store gives Water Babies franchisees access to a wide range of products at exclusive discounted pricing.
What's Available?
You'll find a wide range of business technology, including:
Laptops and PCs
Monitors and docking stations
Printers and scanners
Headsets and webcams
Networking and Wi-Fi equipment
Microsoft Surface devices
Keyboards, mice and accessories
Backup and security solutions
Software and subscriptions
Whether you're replacing a single device or refreshing your entire setup, you'll have access to business-grade technology from trusted manufacturers.
No forms to complete. No approval process. No special requests.
Just enter the code and save 10% across the store.
Not Sure What You Need?
Don't guess. We have you covered!
Before placing an order, you're welcome to book a free call with one of our engineers. We'll help you choose the right solution, answer your questions, and make sure you're buying something that's fit for purpose.
Need help choosing a laptop?
Need advice on monitors, docking stations or home office equipment?
Unsure what's compatible with your current setup?
Just ask.
No sales pitch. No pressure. Just practical advice from the specialised engineering team that supports the Water Babies Tech Team.
Browse the store, use your discount code, and if you need help, we're only a call away.
IT Support
Your IT support might be fine...
But is it:
Delivering genuine value?
Helping you stay secure?
Giving clear, jargon-free advice?
Working collaboratively with Water Babies when required?
Easy to contact when something goes wrong?
Proactively helping your business, rather than simply reacting to problems?
If the answer to any of those is "not really", we'd love to help.
Microsoft Licencing
Exclusive Water Babies Franchisee Pricing
Access reduced-cost Microsoft 365 and Copilot licences through Four Squares, provisioned directly into your existing Water Babies Microsoft account.
No separate tenant. No additional login. No migration headaches.
Already buying licences elsewhere? We'll handle the switch for you.
Better pricing. One account. Less hassle.
Exclusive Hardware Discounts for Water Babies Franchisees
Need a new laptop, monitor, printer, headset or docking station?
Water Babies franchisees receive 10% off everything on the Four Squares Store using discount code WATERBABIES2026.
We've already done the hard work, selecting the products we'd be happy to deploy, support and use ourselves.
Quality technology. Exclusive pricing. No guesswork.
Hardware Discounts
If talking to anybody at all seems like a great way to ruin you day, you can fill out the form below, we will then email you with some questions, or you can take a look around the website, there are dedicated pages for support, and its laid out there along with some testimonials from our customer base.
Contact Us
Customer Testimonials
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“Four Squares stand out because they're responsive, accurate, and always willing to think on their feet to find the right solution.
We keep coming back because they offer excellent value and provide a level of service that is both professional and genuinely kind.
Most importantly, they understand and support our vision, and their values align closely with our own."
- Alex Vessis, CEO of DCRS Plymouth -
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"We're a small technology team supporting a head office and around 800 people across our franchise network, so we use Four Squares as an extension of the team.
Things are picked up quickly and reliably meaning we don’t need to chase, which is really important when you're under pressure to get things done. They're also honest with us commercially and genuinely act in the best interest of our organisation - if we don't need something, or if we could be doing something better or more affordably, they say so. That's the main reason we keep using them."
- Dan Brimmicombe, Associate Director of Technology, Water Babies
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Four Squares Technology combines exceptional technical expertise with a refreshingly honest approach to IT.
Their team focuses on understanding the problem first and recommending the right solution, rather than simply selling products or services, they have saved me far more than they have cost me! It is that engineering-led mindset that gives us confidence that every recommendation is made in our best interests and aligned with our business objectives.
We have always found the team at Four Squares to be knowledgeable, pragmatic and responsive, and their ability to translate complex technical challenges into practical business outcomes has been invaluable.
I would highly recommend Four Squares to any organisation seeking a trusted technology partner.
- James Bastyan, Partner, Gilbert Stephens LLP
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“We genuinely enjoy working with the Team because of their expertise, responsiveness and ability to make even complex Microsoft licensing requirements feel straightforward and stress-free.
We continue to work with them because they provide excellent support, practical advice and consistently deliver a professional service with a personal touch.”
Most importantly, they're a team we trust and enjoy working with.
- Brendan Richman, IT & Communications Coordinator, GM Coachwork -
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"I've worked with Matt for many years, long before Four Squares existed, and continued that partnership when he started the business.
The reason is simple: I trust the advice. Matt and the team he's assembled at Four Squares take the time to understand what we need, help us avoid unnecessary spend, and always recommend the solution that's right for our organisation, even if it isn't something they sell themselves.
Their technical knowledge, transparency, and customer-first approach make them a pleasure to work with. Whether we're looking at Microsoft licensing, IT strategy, or wider technology decisions, I know the advice will be honest, commercially sensible, and focused on what's best for our business.
Four Squares have become a trusted partner to Grosvenor, and I'd have no hesitation recommending them to any organisation looking for a technology provider that puts long-term outcomes ahead of short-term sales."
- Ashley Dodd, Senior IT Support Technician, Grosvenor Health & Social Care
